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This is usually done in the form of a document containing the following items: A link to your app in the app store A summary paragraph describing your app and what makes your app stand out Screen shots of your app logo, title screen, and in-app content Links to videos of your app from youtube or vimeo A promo code which are keys giving anyone who has them access to download the app for free. By including your customers in the app creation process not only are you subtly promoting your app, but you are making sure that the app you make fits the people you are catering to.
Promote Your App
With almost half of iPhone users in the US finding apps through search, your app description is one of the most important things you can focus on in your app marketing efforts. Imagine a new restaurant opening down the street in your neighborhood.
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